Cookies

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser.

How cookies are used on this site

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use Innoplexia.com. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on Innoplexia.com
  • how long you spend on each Innoplexia.com page
  • how you got to the site
  • what you click on while you’re visiting the site
We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data. who you are.

Google Analytics sets the following cookies:

Universal Analytics

NamePurposeExpires
_gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 years
_gidRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.24 hours
_gatUsed by Google Analytics to throttle request rate10 minutes

Google Analytics

NamePurposeExpires
_utmaCollects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.2 years
_utmbRegisters a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.30 minutes
_utmcRegisters a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.When you close your browser
_utmzCollects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.6 months

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website.

Measuring website usage (Hubspot)

HubSpot’s tracking code sets the following cookies when someone visits your site:

NamePurposeExpires
__hstcThe main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).2 years
hubspotutkThis cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.10 years
__hsscThis cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.30 min
__hssrcWhenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.When you close your browser
__hs_opt_outThis cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies.2 years
__hs_do_not_trackThis cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to HubSpot.2 years
__hs_testcookieThis cookie is used to test whether the visitor has support for cookies enabled.When you close your browser
hsPagesViewedThisSessionThis cookie is used to capture the page views in a session.When you close your browser
hsfirstvisitThis cookie is used to track a visitor's first visit.10 years

You can see a complete list of cookies set by HubSpot’s app here.

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